Flower Delivery Stratford - Privacy Policy

Privacy Policy for Flower Delivery Stratford Customers

This Privacy Policy describes how Flower Delivery Stratford collects, uses, stores, and safeguards your personal information when you place an order for flower delivery services in Stratford and the surrounding districts. We are fully committed to compliance with the General Data Protection Regulation (GDPR) and take the privacy of our customers seriously. Please read this policy carefully to understand your rights and how we handle your data.

Scope of the Policy

This policy applies to all individuals who place orders with Flower Delivery Stratford for flower delivery services within Stratford and its surrounding districts, regardless of how these orders are placed (e.g., website, phone, in person). By using our services, you acknowledge the collection and use of your information as described in this policy.

What Data We Collect

When you place an order with Flower Delivery Stratford, we may collect the following types of personal data:

• Identifying Information: Full name, delivery address, billing address, contact number, and email address.
• Order Details: Details of the flowers or products ordered, preferred delivery dates, delivery instructions, and recipient details (if someone other than yourself).
• Payment Information: Transaction details (such as method of payment, card details processed via secure third-party providers), but we do not store full card numbers or security codes.
• Customer Correspondence: Records of your communication with us, including order queries, feedback, and complaints.
• Technical Data: IP address, browser type, and other technical data collected through our website for functionality and security.

Lawful Basis for Processing Personal Data

Flower Delivery Stratford processes your data under the following lawful bases, as required by the GDPR:

• Contractual Necessity: We process your data to fulfill the order you have placed, including processing payments and ensuring delivery.
• Legitimate Interests: We may process your data for certain legitimate business purposes, such as preventing fraud, improving services, and handling customer service queries, provided that such interests do not override your fundamental rights and freedoms.
• Legal Obligations: We may need to process your data to comply with applicable legal requirements, such as records for tax or accounting purposes.
• Consent: Where you have given explicit consent (for example, subscribing to marketing communications), we will process your data accordingly. You may withdraw your consent at any time.

How We Use Your Data

The personal data we collect is used for the following purposes:

• Processing and fulfilling your orders, including delivery to you or your intended recipient.
• Communicating with you about your orders or account.
• Responding to enquiries, feedback, and complaints.
• Sending service-related notifications (such as delivery status or order confirmation).
• For legal requirements and business record-keeping.
• With your consent, sending marketing communications or special offers (which you may opt out of at any time).
• Improving our services and website functionality through usage analysis.

How Long We Retain Your Data

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including any legal, accounting, or reporting requirements. The retention period may vary depending on:

• The purpose for which your data was collected.
• Our legal and regulatory obligations.
• Our contractual relationship with you.
• The existence of any disputes or potential disputes.

Generally, order and transaction records are retained for up to seven years in compliance with tax and accounting regulations. Marketing-related data is retained until you opt out or withdraw consent. Data collected through technical means (such as website analytics) is kept only as long as necessary for analysis and security, typically no longer than two years.

Processors and Third Parties

To provide our services efficiently, we may share your data with selected third-party processors who assist with payment processing, delivery logistics, IT services, customer communications, and data storage. All such processors are contractually obliged to handle your data securely, in accordance with GDPR requirements, and to use it only for the purposes specified by us.

We do not sell your personal data or share it with third parties for their own marketing purposes. In the event of a legal requirement, such as a court order or government request, we may disclose your data as obligated by law.

Data Security

We take data protection seriously and use appropriate technical and organizational measures to prevent unauthorized access, loss, alteration, or disclosure of your data. This includes secure data storage, encryption, access control, and regular staff training on privacy obligations. Despite our best efforts, no method of data transmission over the internet is completely secure; however, we strive to use commercially acceptable means to protect your data at all times.

Your Rights Under GDPR

As a Flower Delivery Stratford customer, you have the following rights concerning your personal data:

• Access: You can request access to the personal information we hold about you.
• Rectification: You can request correction of any inaccurate or incomplete data.
• Erasure: You may request the deletion of your data when it is no longer necessary for us to retain it, subject to our legal obligations.
• Restriction: You may ask us to restrict processing of your data under certain circumstances.
• Data Portability: You can request to receive your personal data in a structured, commonly used format.
• Objection: You may object to our processing of your data where we rely on legitimate interests, unless we have compelling grounds.
• Withdraw Consent: Where we process your data on the basis of your consent, you have the right to withdraw consent at any time, without affecting the lawfulness of processing prior to withdrawal.

To exercise any of these rights, or if you have questions regarding your data or this policy, please contact us using the contact details provided on our website or at our store.

Changes to This Policy

Flower Delivery Stratford may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. The date of the latest revision will be clearly indicated at the bottom of the policy. We encourage you to review this document regularly to stay informed about how we protect your privacy.

Contact and Further Information

If you would like more information about this Privacy Policy, our data handling practices, or wish to make a complaint, please use the contact methods provided on our website or visit us in store. We are committed to resolving any concerns about your privacy transparently and promptly.

Last updated: June 2024